How Much Should a Life Coach Charge Per Hour?

When it comes to how much a life coach should charge per hour, the answer is not so straightforward. It depends heavily on the coach's location, target audience, reputation, skill, and most importantly, education and experience. Certified coaches typically earn more than those who don't have any qualifications. Hourly rates are quite simple and straightforward: the client pays you based on each hour of training they receive.

However, it's important to have training sessions for an extended period of time so that you can make these new skills regular and lasting. This is why coaches package their services in many different ways, which can have some significant implications for long-term income. Most life coaches charge comparable rates to other helping professionals, such as therapists, physical therapists, massage therapists and acupuncturists. However, there is more variability because the life coaching industry is less regulated. A life coach who works in New York or London is also likely to charge more than one who works in a small city.

For that reason, you can find beginning coaches who will charge little or no money during their certification period, and other, more veteran coaches who will charge many hundreds of dollars per hour. Unless a coach is independently wealthy or a retired professional, they're probably not setting the limits they need to get the income they need. When you have your monthly revenue number on hand, it's relatively easy to work backwards and calculate how many coaching clients you need plus exactly what you need to charge each client, so you can achieve your revenue goal in a way that feels aligned with your values and is sustainable in terms of time and energy. If you Google the question “how much does a life coach cost” (as hundreds do each month), you'll see a lot of different opinions. Most coaches will charge fares within or above the industry standard to avoid being considered a bargain bus in the basement. Some life coaches also offer a sliding scale or will keep one or two positions open for low-income clients. However, despite the higher price, training packages with more sessions allow for more savings per session.

If you think one month isn't enough to enjoy the full benefits of life coaching, you can choose a coach who offers packages that last longer than a month. It's basically a one-time price (paid in advance or maybe in two parts, half as a deposit and the rest after three months) to complete the six-month training plan. If you created an outline or plan for your training package based on previous chapters, keep it handy so you can easily refer to it while answering the following questions. In conclusion, when it comes to how much a life coach should charge per hour, there are many factors that come into play. Coaches package their services in many different ways and those differences have some significant implications for long-term income. Most life coaches charge comparable rates to other helping professionals but there is more variability because the life coaching industry is less regulated.

Some life coaches also offer a sliding scale or will keep one or two positions open for low-income clients.

Glenda Lokhmator
Glenda Lokhmator

Infuriatingly humble social media trailblazer. Total troublemaker. Wannabe zombie aficionado. Avid social media advocate. Unapologetic pop culture practitioner. Wannabe web advocate.